23
Sep
Farming Forward: The Era of Managing Ag Technology with Ag Data is Here
The rapid evolution of Ag technology coupled with Ag data is driving how top producers manage their operations and impacting how lenders offer "value" beyond financing. Two of the nation’s recognized top producers Kevin Matthews and Dan Luepkes will lead an in-depth discussion on what’s working, what isn’t, and their philosophy for the future of Agriculture.
The rapid evolution of Ag technology coupled with Ag data is driving how top producers manage their operations and impacting how lenders offer "value" beyond financing. Two of the nation’s recognized top producers Kevin Matthews and Dan Luepkes will lead an in-depth discussion on what’s working, what isn’t, and their philosophy for the future of Agriculture.
Topics include:
- Production vs. Marketing: It’s Not What’s Planted that Matters – It’s What’s Planned
- Tractor Driver vs. Business Acumen
- Developing a Marketing Plan: Crops Will Grow – Can You Market for Profit
- What Should Lenders Expect of Producers
- What Should Producers Expect of Lenders
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SpeakersDoug Johnson Director – Agriculture Industry Practice Lead Moody's Analytics
Dan Luepkes Producer Luepkes Enterprises
Kevin Matthews Producer Matthews Family Farms
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Doug Johnson is a Director at Moody's Analytics specializing in Agriculture and has been with Moody's Analytics for over 25 years. Doug has worked with Ag lenders all across the United States and Canada, and is a frequent presenter on Agricultural topics via webinars, speaking at numerous state, regional and national Ag conferences, graduate schools of banking, and leads the charge on new Ag functionality within our solution to help serve our Agricultural customer base. His strong passion for Agricultural awareness stems from growing up on his fourth-generation Family Farm coupled with his teaching education background. Doug has first-hand experience with the cyclical and volatile nature of the Ag markets, which enables him to pull from his background and provide a valuable perspective while working with lenders and producers across the country.
Dan is a 5th-generation, Illinois farmer who was raised on a small 200-acre dairy farm where they milked over 60 cows and raised farrow to finish hogs. From the time he was 7 years old, he was up for the 5 am milking and home after school milking beside his dad full time.
Dan graduated early from high school to work for his dad milking cows and farming. When he was 27, their dairy barn burned down. They made the decision not to rebuild. Instead, they raised dairy heifers and farmed their small acreage. Dan picked up a few small farms and continued to grow eventually saving enough money to buy challenging, low productivity, sandy farms that no one else wanted. Dan began learning that these sandy farms could be planted early and with the addition of irrigation combined with high management those acres could out-yield my “good” ground.
Dan has entered and placed in the top three in multiple regional contests and has continued to push his limits. In the past four years, he has placed first in the Illinois NCGA Irrigated Division with 327.5 bushels, his highest entry.
Kevin and his wife own and operate Matthews Family Farms of North Carolina, Inc., Precision Nutrient Management, Inc., and Deep Creek Grain, Inc. in East Bend and Yadkinville N.C. Prior to farming full-time, he earned an Associate Degree in Electronic Engineering, which has been a huge asset in his farming operation.
Kevin spends a tremendous amount of time implementing and testing new technologies and test plots with a focus on no-till conservation and irrigation management. These practices have blessed Matthews Family Farms of NC, Inc. with numerous high yield awards and state records in corn and soybeans from no-till dryland to irrigated crops. His success with irrigation began with center pivots early on, and now with many acres of subsurface drip “SDI” irrigation. The SDI success along with non-irrigated no-till yields has created many opportunities to teach others through speaking engagements all over the country. From small to large field day groups, multiple presentations at the Commodity Classic, and the Ag PhD Field Day along with onsite test plots in Baltic S.D.,